What is eCommerce marketing?

What is eCommerce?

eCommerce refers to a range of commercial transactions that take place electronically on the internet.

What is Marketing?

Marketing refers to a range of commercial actions including market research, advertising, promoting and selling products or services.

What is eCommerce marketing?

When we combine eCommerce and marketing, that is when we do all marketing actions electronically, we are doing eCommerce marketing.

This is one way of looking at eCommerce definition. eCommerce marketing at its core involves selling goods or services online usually via a website that virtually acts like an online shop.

How to do eCommerce marketing?

A good eCommerce marketing strategy begins with a great website with attractive product and service offerings. The next tactic is to guide online shoppers to the eCommerce website. A good eCommerce website would persuade the visitors to make purchases on the online shop. As an ongoing online business strategy, you must also encourage buyers to keep buying from your website and retain buyers to make them repeat buyers.

By building a successful eCommerce marketing business, you can live the life of your dreams.

eCommerce marketing website

If you want to do eCommerce marketing, the first thing you would do is to figure out what you want to sell and build a website around your product or service offerings. Then, you need to drive traffic to your eCommerce website to make as many sales as possible. An eCommerce marketing website and traffic are the two important pieces of foundation for any eCommerce system.

Your eCommerce website will have all features of a brick and mortar shop like catalogues, baskets, checkout, invoicing etc. but everything is done online. When you build an eCommerce store, you must translate all features you see in a brick and mortar store into eCommerce features on your website.

Once you have your online eCommerce website ready, you need regular traffic of visitors to your website to make any sales. An eCommerce blog is a great way to start driving free organic traffic to your eCommerce website.

eCommerce marketing traffic

You must raise awareness about your eCommerce shop in the online world to attract more visitors to your eCommerce website. You can use many strategies and tactics to drive traffic to your eCommerce website. Examples include search engine optimization, search engine marketing, social media marketing, pay per click marketing, email marketing, eCommerce marketing blog etc.

The awareness about your eCommerce brand and the product or service offerings that you make on your eCommerce shop play vital role in attracting more visitors to your website. You can run marketing campaigns on as many platforms as you can and generate traffic to your eCommerce shop. To make sales, you must drive as much targeted traffic as you can to your eCommerce website.

If you can run SEO and eCommerce marketing efficiently, you will have loads of free organic traffic to your eCommerce website.

eCommerce marketing conversions

Once you have visitors on your eCommerce shop, you must optimize their experience on your website in such a way that they buy as much as possible from your online shop. The content, tone and ease of use of your eCommerce website play a vital role in converting your website visitors into buyers. You must optimize the user experience on your eCommerce store such that every visitor makes purchases.

When a website visitor makes a purchase to convert into a buyer, we call it a conversion. All eCommerce marketing techniques that you use must be helping you to boost your eCommerce marketing conversion rates.

eCommerce marketing customer retention

When someone buys something on your website, you deliver their purchases. The next thing you need to do is to continue to encourage them to buy again and again. You must build good relationship with website visitors and buyers so that they become repeat visitors and repeat buyers. Retaining buyers is as important as generating traffic to create new buyers.

The size of website traffic, the conversion rate and retention rate must be high for your eCommerce store to be successful. Failure either in driving traffic to your website or optimising the website user experience to convert or retaining buyers is not good. Such failure may seriously undermine eCommerce marketing success.

Why eCommerce marketing?

Advantages of eCommerce make it an attractive online internet business model for both buyers and sellers. Both buyers as well as sellers can enjoy the benefits of eCommerce if done the right way. The world has experienced significant eCommerce growth in the last decade owing to technological advances and changes in shoppers’ preferences. All eCommerce statistics over the years have proved that the history of eCommerce has been bright and the future of eCommerce is going to be brighter.

Buyers’ advantages

Ever since the advent of internet and the world wide web, shoppers have been looking on the internet for anything they want to buy. Shoppers have many reasons to look online for their shopping needs.

To begin with, shoppers find online shopping lot easier and quicker than shopping in a physical brick and mortar shop. When you shop online, you do not travel anywhere so that saves your time, fuel and energy.

When you shop online, you can browse more than one online shop and compare the range of products and services across different online shops. With such comparison, you have more options to choose from and can go for the most competitive price or the best quality. This is not possible in real time shopping as you can only be in one shop at one time.

Shoppers can browse products and services in an online shop in privacy from home. Such privacy is not available to them when they personally visit a shop.

An online shopper can visit an eCommerce online shop at any time of the day. On the other hand, many physical shops sell only during day.

Seller’s advantages

It is a lot cheaper and quicker to create an online eComemrce shop and start selling products and services. The logistical and financial demands of a physical brick and mortar shop can be overwhelming.

With an eCommerce shop, you do not need any physical shop to buy or rent as you would when you start a physical shop. That means you do not need a big investment to open your online shop.

Another advantage is that your eCommerce shop is open 24*7 and you never really need to close it. Your eCommerce shop keeps functioning without the need for your presence. On the other hand, a physical shop can only be kept open for few hours a day. The brick and mortal shop needs your presence to function. Your eComemrce shop will bring in sales and does business for you even when you are in sleep or on a holiday. w