Email marketing at its core is the use of email or electronic mail to promote your products or services on the internet. If you as a person or a business send emails to potential or existing customers to develop or sustain business relationship, you are doing email marketing. Thus at the very roots of email marketing, there is an email with a commercial message.
Broadly speaking, every email with a commercial message that you send out to boost your sales and revenue or improve your business relationships can be email marketing.
Email marketing thus is a means of reaching out in the market place via email and is essentially an alternative for traditional direct mail marketing. The only difference is that in email marketing, you send business messages via email instead of mail or post office.
Why Email marketing?
With the advent of internet and World Wide Web, email marketing became absolutely essential for all businesses. Email marketing is common with every business these days as email is great way to keep leads and buyers well informed with personalised marketing messages.
You can make a decent internet income via online marketing and email marketing is one of the ways to make money online.
Email marketing allows you to target your market better than traditional postal mail marketing as email marketing tools allow you to reach out to those people or businesses that are really interested in your products and services. You can also personalise emails to match your potential buyers’ profiles and avatars.
Email marketing tools allow you to tag your email contacts and then customise the emails. This allows you to provide right message for every email recipient. Email marketing also helps to build customer loyalty and trust in a product or company. Among all marketing business models, email marketing promote brand recognition significantly.
Benefits of email marketing
Email marketing business is one of the most powerful online internet business models today.
You will get the maximum ROI (Return On Investment) from email marketing than any other online marketing business model. So email marketing business is great.
There are more email accounts out there than the number of social media accounts. Thus with email marketing you can reach the maximum number of real people. Also, when you have people’s email address, you have them on your contact list as long as you have their permission to send them emails. With social media accounts, you only have the contacts as long as that social media platform exists or as long as your account is there.
Also email is the quickest of reaching all your contacts in one go. You send an email to a group of people and you know they have it. On the other hand, if you post something on a social media platform, there’s no guarantee that your post has reached your intended audience.
Email remains accessible for your contacts as long as they want to keep it. Your email remains in the inbox of your contacts until they choose to delete it. They can retrieve and read your email again and again whenever they want to. But a social media post can easily get buried or lost and will become virtually irretrievable within few days.